Photo: Thalia.com; derivative by Truu / Wikimedia Commons, CC BY 2.5
One of Mexico’s best-selling recording artists and a fixture of Spanish-language television since childhood, Thalía has built a business portfolio spanning fashion, home goods and, more recently, technology.
The investmentIn April 2022, Thalía joined a group of celebrity investors — including Sofía Vergara and Danna Paola — in Influur’s $5 million seed round, led by Point72 Ventures. Influur, founded by four women, is a marketplace connecting content creators with brand campaigns; it later raised a $10 million Series A in 2024.
Source: Forbes México — Read the original reporting →
The company she backed
Influur is a platform that connects brands with influencers and, critically, handles getting the influencers paid on time. It was founded in 2021 by four Latina women — Alessandra Angelini, Valeria Angelini, Paula Coleman and Fefi Oliveira — several of whom came out of newsrooms and entertainment rather than technology. In November 2024 it announced a US$10 million Series A led by Point72 Ventures and HTwenty Capital, bringing total funding to roughly US$20 million, and reported more than 30,000 active influencers and 5,000 brands across eleven countries.
An artist investing in the plumbing, not the stage
Most of the deals documented on this site are consumer brands — something you can buy in a shop. This one is not. Influur is infrastructure: unglamorous software that sits underneath the creator economy and solves an administrative problem, namely that influencers routinely wait a long time to be paid. For an artist who has spent a career on the talent side of that relationship, backing the layer that handles payment is a recognisably different kind of bet from lending a name to a product. It is a bet on the business model of creative work itself rather than on any single creator or brand.
Why this deal appears three times on this site
Thalía was not the only Latina performer in that round — Sofía Vergara invested as well, and Danna Paola is also on record as an Influur investor, so three separate profiles in this collection point at the same company. That concentration is itself worth reading. A company founded by four Latina women, raising money substantially from Latina investors, to solve a payment problem for creators who are disproportionately young and Latin American, is a fairly precise illustration of what capital does when it circulates inside a community rather than arriving from outside it. Whether the investment ultimately performs is a separate question, and an unanswered one: the round is recent, the stakes are undisclosed, and a Series A is an early stage at which nothing is settled.
Further reading: TechCrunch — Influur Series A · Forbes — Latina founders raise $10M